Investor Website Solution
It sometimes can be challenging to find motivated sellers as an investor. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. At the end of the day there isn’t. How do you track them down?
I think you’ll find that one of the most powerful resources for finding motivated sellers is the internet. Of course, there is no shortage of services offering lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Essentially, a website that you own that captures leads of motivated sellers.
So how do you go about implementing such a solution? It starts with an excellent web presence. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should show that you’ve solved the problems of other motivated sellers recently. It should have convincing sales copy that provokes the visitor to want to contact you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.
Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Alternatively, you can purchase a template and customize it. Making something from scratch or buying a template from a store will require coding competence. It does take some capital to hire someone. Your time is valuable so you should determine what it’s worth. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Don’t forget as many testimonials as you can get. Fashion your offline credibility kit to suit the online media. Use actual quotes, actual numbers and photos if you have them. Audio testimonials are an excellent option. Satisfied customers are very persuasive.
Construct convincing sales copy to urge the visitors to complete your forms. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He’s a man among boys when it comes to copy writing. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. Each page should include a compelling call to action.
Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. Property information and contact info should be secured on the forms. Some database programming here is necessary to link the form fields to the database records.
Once the website is up and running the last item to check off is getting visitors to it. A great way to do this is to advertise using Yahoo Search Marketing. You can do this with pay-per-click (PPC) advertising or use Search Engine Optimization (SEO) to get your site ranked. You may find you’ll need to change up your copy a bit after you start getting visitors. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. I’ve discovered that you can increase your conversion rates with a squeeze page.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
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